Argenta Happy Family

By introducing their new mortgage concept Argenta gives younger customers even without savings a chance to make the dream of their own home come true through help by their families. For this introduction a concept, under the heading "Happy Family”, had to be developed to to convince both the potential customers and their families of this new mortgage concept.

Based on an in-depth analysis of the briefing and the competition a concept has been developed and first sketches for the characters were made. After completion of the character development a detailed storyboard has been following to avoid any surprises in advance and to start the finishing of the movie. On a mini-website all necessary information can be found.

Client: Argenta
Agency: HollandCentraal
Design & Animation: Sebastian Schneider